Hoy hablaremos de un tema de marketing mejor conocido como optimizaci\u00f3n en motores de b\u00fasqueda (SEO), algo coimplejo y que tiene implicaciones a largo plazo pero su ejecuci\u00f3n es en el mediano plazo, debemos considerar que la competencia es mundial y que solo existen 10 lugares por los que vale la pena competir.<\/p>\n\n\n\n
Si buscas posicionamiento en Internet necesitas entender el SEO<\/p><\/blockquote>\n\n\n\n
Te dejamos unos puntos que nadie te cuenta sobre el tema.<\/p>\n\n\n\n
1.- Nadie puede garantizar la primera posicion en el buscador<\/strong><\/p>\n\n\n\n
Si, es muy pol\u00e9mico. La \u00fanica manera de estar siempre ne la parte superior de la pagina de resultados es \u00abcomprar la posici\u00f3n\u00bb, implica contar con capital suficiente o tener poca competencia en el termino (SEM), pues al final de cuentas es un espacio publicitario no un resultado org\u00e1nico.<\/p>\n\n\n\n
No es posible controlar la formula en la que los buscadores deciden los lugares, solo queda hacer el mejor esfuerzo posible<\/p><\/blockquote>\n\n\n\n
2.- Todas las palabras clave son iguales<\/strong><\/p>\n\n\n\n
En ocasiones una agencia puede alardear de que logr\u00f3 una posici\u00f3n privilegiada de una palabra clave como \u00abJab\u00f3n para sanitizar\u00bb, la realidad es que la frase quiz\u00e1s no tenga trafico y la probabilidad que encuentren tu sitio es muy baja. Una estrategia de SEO es luchar por palabras que tengan un volumen importante de b\u00fasquedas y que son claves para la competencia y que ganar una de estas, afectara el trafico de la competencia.<\/p>\n\n\n\n
3.- Estrategia a mediano plazo<\/strong><\/p>\n\n\n\n
Una mejora en la estrategia de SEO tendr\u00e1 efectos m\u00ednimo despu\u00e9s de unos 3 meses, quiz\u00e1s en unas excepciones en las primeras semanas el cambio puede ser positivo. Es necesario darle seguimiento a estos cambios y ver la evoluci\u00f3n de los efectos en el trafico de una pagina.<\/p>\n\n\n\n
No existen recetas y trucos m\u00e1gicos<\/p><\/blockquote>\n\n\n\n
Es un ejercicio de prueba y error. El trabajo en una agencia de marketing profesional es minimizar el riesgo y acelerar los resultados<\/p>\n\n\n\n
4.- Generar contenido = inversi\u00f3n<\/strong><\/p>\n\n\n\n
Un sitio fresco siempre le encantara a un buscador, una estrategia correcta funcionara much\u00edsimo mejor si la pagina web crea contenido nuevo que confirme las palabras clave regularmente. <\/p>\n\n\n\n
Contenido fresco no es \u00abcopio y pego de otro sitio\u00bb<\/p><\/blockquote>\n\n\n\n
Copiar y pegar es algo negativo que puede verse reflejado en negativo a tu franklin. Debes actuar con l\u00edder de opini\u00f3n de un tema, invertir en editores, meteor\u00f3logos dentro de tu equipo.<\/p>\n\n\n\n
5.- Nadie ve la p\u00e1gina #2 de resultados<\/p>\n\n\n\n
Bueno, el numero de personas que pasan ala segunda pagina de resultados de un buscador es \u00abinsignificante\u00bb. Si la palabra clave que quieres promover esta en la posici\u00f3n 29 de los resultados no veras diferencia y el trafico puede ser nulo. En cambio si te encontrabas en la posici\u00f3n 80 y pasaste a la 2da pagina, entonces acertaste en tu estrategia, de aqu\u00ed se esperar\u00eda llegar a una de las primeras 10 posiciones (para que valga la pena el esfuerzo).<\/p>\n\n\n\n
Te recomiendo analizar tu estrategia SEO, establecer objetivos de lo que se quiere llegar antes de gastar dinero en SEM que puedes ahorrarte con un poco de estrategia correcta.<\/p>\n","protected":false},"excerpt":{"rendered":"
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